In today’s edition of Founder Spotlight, we’re highlighting Kristin LaSalle, Co-Founder and Chief Marketing Officer of Vengo AI and Spinnr. Vengo AI is a conversational AI platform helping businesses capture leads and automate customer engagement through chat, voice, and video avatar agents. Spinnr is a social video app designed to foster authentic friendships through shared hobbies, community-building, and real conversation.
With over a decade of experience in sales and marketing across industries like commercial finance and pharmaceuticals, Kristin blends business savvy with a deep passion for connection, creativity, and inclusion. Her leadership is helping redefine how humans and AI interact—and how tech can bring people closer.
What does your business do, and what inspired you to start it?
Vengo AI helps businesses turn website traffic into conversations—and conversations into conversions. It’s a smart, always-on AI agent that speaks in your brand voice, qualifies leads, answers questions, and books calls, all in real time.
Spinnr, on the other hand, is about authentic digital connection. We launched it to create a safe space for people to form real friendships—not just mindless scrolling. With hobby-based videos and live interactions, Spinnr was designed to counter the loneliness and disconnection that so many feel online.
The inspiration behind both was simple: technology should be human-first. I wanted to build platforms that enhance connection, not replace it.
Photo by: Vengo AI
What has been the biggest challenge in your entrepreneurial journey, and how did you overcome it?
One of the hardest challenges has been navigating the business world as a woman, especially in tech-heavy environments. Whether it was being underestimated, interrupted, or passed over—I’ve experienced it. But those experiences also sharpened my focus and deepened my drive to build something where everyone’s voice matters.
Personally, I’ve experienced profound loss in my life that shaped who I am—but rather than derail me, it’s grounded me in my purpose. Creating platforms like Spinnr and Vengo AI has allowed me to channel both the challenges and the healing into something meaningful for others.
Where do you see AI making the biggest impact in your industry over the next five years?
AI is going to become the default way we engage with customers—especially for small businesses. The days of forms and static websites are over. People want answers, connection, and clarity right now—and AI can deliver that at scale.
I also believe we’ll see AI get more emotionally intelligent—able to interpret tone, urgency, and user intent. That’s where the magic happens: when AI doesn’t just automate, but actually helps you connect more thoughtfully.
Photo by: Vengo AI
How has Vengo AI helped your business capture leads and grow sales?
It’s been incredibly powerful. On both Spinnr’s website and other campaigns we’ve launched, our Vengo AI agent consistently engages over 90% of visitors—and a large percentage of those go on to sign up or book a demo.
People feel like they’re talking to someone, not just clicking around. It’s interactive, personalized, and efficient—and in today’s digital space, that’s the winning formula. For startups like ours, it lets us scale our communication without losing our human touch.
What advice would you give to other founders looking to integrate AI into their businesses?
Start with what slows you down. Are you missing leads? Repeating the same sales questions over and over? That’s where AI can step in immediately.
And don’t just think of AI as a tool—think of it as a voice for your brand. Train it like you would train a team member. Give it tone, personality, and purpose. That’s when it becomes truly effective—and genuinely helpful to your users.
Want to capture more leads and boost your sales like Kristin?
Try Vengo AI free — no credit card required. Drop your trained AI agent onto your site and start booking qualified calls in minutes.
Use code VENGO50 for 50% off your first month after the free trial.
👉 Visit VengoAI.com
Join the Conversation — Live
Vengo AI is hosting a live webinar on June 26th at 2 PM EST, featuring behind-the-scenes insights, user success stories, and a live demo of our AI agent in action. Whether you’re an early-stage founder or scaling a sales team, this session will show you how to turn traffic into qualified leads—with zero fluff.
Register now and secure your spot: 👉 Webinar Registration