Propolis by B2B Marketing Partners with Vengo AI to Fuel Member Experience

Propolis by B2B Marketing is no stranger to helping B2B marketers access the knowledge and resources they need to succeed. But their recent partnership with Vengo AI marks a turning point in how they’re delivering that information to their exclusive member base. And here’s the twist—it’s not about sales, lead generation, or booking meetings.

It’s Not About Sales—It’s About Empowering Members

Unlike most companies that leverage AI for sales or scheduling, Propolis doesn’t need AI to be a sales agent. With a community of over thousands of members who are already logged into the Propolis platform, the focus is on delivering value through information, not selling. These members already have full access to a treasure trove of resources—documents, videos, events, and marketing tips.

So, the challenge wasn’t in converting visitors or scheduling meetings, but in helping their members find exactly what they need from this wealth of information.

Transforming the Member Experience with Smart AI

That’s where Vengo AI comes in. Together, we’ve developed a new AI-driven approach tailored specifically to information and education rather than just sales. The AI acts as a guide for Propolis’s vast ecosystem, helping members quickly access thousands of pieces of content, from industry insights, informational videos, marketing tactics, special events, and even a company directory. Instead of pushing meetings or offering calendar links, the AI delves into the content to provide helpful, context-specific information and links.

Imagine asking for advice on a marketing strategy and instantly getting tailored suggestions for relevant documents, upcoming events, or even specific training videos on that topic. That’s the power of Vengo AI, working not as a salesperson but as the ultimate “know-it-all” for Propolis’s members.

Solving the Search Problem—AI as the New Search Engine

Traditional FAQs and search engines just weren’t cutting it for Propolis. Members needed a more dynamic way to find and understand the vast range of available resources. Vengo AI stepped it up as a smarter, more responsive search engine, able to not only answer questions but also suggest the best links to documents, videos, or events, all in real-time.

Let’s say a member is curious about Account-Based Marketing (ABM) strategies. The AI not only explains the concept but also points them to upcoming events or training materials focused on ABM, helping members take action and implement these strategies more easily.

Propolis (and Beyond)

This AI overhaul isn’t just for Propolis. We’ve realized that this information-focused approach also works for other clients, who are more interested in providing insights rather than driving sales. It’s a game-changer for companies that need an intelligent, educational AI that guides their community, rather than selling to it.

This partnership with Vengo AI ensures that Propolis and its members can access, learn, and implement the latest B2B marketing strategies faster and more effectively. By focusing on delivering information rather than driving sales, we’re helping Propolis achieve what really matters: empowering their members to succeed.