Content Without Strategy Is Just Noise Creating content (blogs, white papers, videos, reels, ads, etc.) can be powerful—but when it’s not tied to a sales strategy or supported by a sales team that can act on the demand, much of that content ends up underutilized or ineffective. Here are key…
Tag: B2B Marketing
AI
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Propolis by B2B Marketing is Using AI to Propel Member Experience
Propolis by B2B Marketing Partners with Vengo AI to Fuel Member Experience Propolis by B2B Marketing is no stranger to helping B2B marketers access the knowledge and resources they need to succeed. But their recent partnership with Vengo AI marks a turning point in how they’re delivering that information to…