Founder Spotlight: Jon LaClare, Harvest Growth Help Podcast
In this edition of Founder Spotlight, we’re highlighting Jon LaClare, the founder and CEO of Harvest Growth — one of the top video marketing and product launch agencies in the country. With over $2 billion in combined product revenue, Jon and his team have helped hundreds of brands scale from idea to household name using the power of direct response marketing.
We sat down with Jon to learn how he built Harvest Growth, how his team has helped over 350 product launches, and where video marketing and AI are heading next.
Jon LaClare: Harvest Growth
What does your business do, and what inspired you to start it?
Harvest Growth is a full-service product marketing agency. We handle everything from creative strategy and video production to campaign management and website development. Our specialty is building and launching high-converting direct response campaigns across TV, digital, and social media.
Before starting Harvest Growth, I worked in corporate America. But I knew I wanted to help inventors and entrepreneurs get their products into the hands of real customers — without blowing their budgets. In 2006, I launched Harvest Growth, and since then we’ve managed over 150 national TV campaigns, 500+ social media campaigns, and helped generate billions in revenue for our clients.
What has been your biggest challenge, and how did you overcome it?
The challenge in our space has always been the balance between creativity and results. A great video is fun to watch — but if it doesn’t drive conversions, it’s not doing its job. We’ve built a system to test and iterate based on data, which has helped us create campaigns that not only look great but actually sell.
Also, scaling while keeping our team culture strong has been huge. We’ve been around for nearly two decades, and we’ve learned how to grow without losing our entrepreneurial mindset. That’s why our clients love working with us — we act like a small team, but deliver like a big agency.
Where do you see AI making the biggest impact in your industry over the next five years?
AI is already transforming how we build campaigns. From audience targeting to automated ad testing to predictive creative analytics, it’s helping us get smarter, faster, and more personalized.
The real shift will come in content creation — AI tools will let us scale creative like never before, with versions tailored to every audience, channel, and conversion goal. It won’t replace creativity, but it’ll supercharge the speed and impact of great creative work.
How has Vengo AI helped your business capture leads and grow sales?
Vengo AI has been a huge help in managing our website traffic and turning visitors into conversations. Our team is focused on building and running client campaigns — so we needed a way to engage potential clients 24/7, even when our staff is offline.
With Vengo’s AI agents, we’ve been able to answer common questions, qualify leads, and book strategy calls automatically. It’s like having a knowledgeable sales assistant on every page of our site. We’ve gotten 82% more leads than before and have been able to focus on our current clients, rather than onboarding new ones.
We’ve seen more inbound calls, fewer missed opportunities, and a smoother experience for prospects — which helps us focus on what we do best: scaling products through great storytelling and marketing.
What advice would you give to other founders looking to integrate AI into their businesses?
Don’t overthink it. Start by looking at your bottlenecks — is your team missing leads? Spending too much time answering FAQs? Are you struggling to scale outreach?
AI doesn’t need to be complicated. With tools like Vengo, you can plug in one line of code and immediately start engaging site visitors in a meaningful way. It frees up time, improves conversions, and makes your brand feel more responsive.
The sooner you start, the faster you learn what works — and that learning loop is where all the growth happens.
Want to turn your website into a lead-gen machine like Jon?
Try Vengo AI free — no credit card required. Train your AI agent, drop it into your site, and start capturing leads and booking calls 24/7.
Use code VENGO50 for 50% off your first month after the trial.
Visit VengoAI.com and start scaling smarter.